Aon

Blended learning program boosts sales

Sales skills in service-oriented environment

Best learning technologies Download this case study if you want to know:

  • where Aon started to get customer service employees into the right mindset
  • what were the elements of our truly blended approach to training the sales skills
  • what team leaders had to learn to support their employees optimally

About the program

An excellent customer experience and excellent service are key at Aon. Customers need to be well served with a product that suits them. And sometimes that's a new, more extensive or additional insurance. In that way, selling a product is an expression of that good service. 

Customer service employees sometimes struggled with that. They just didn't think about proposing an additional product, or found it difficult to give the conversation a commercial twist. Faculty of Skills took up this challenge. 

Download the case study